Rebrand, brand architecture and real estate guidelines

Comms platform, creative executions

Ongoing support for multiple departments

Amdocs was transforming from a leading billing provider to a prominent software and services provider to communications and media companies.

To support the business change, the brand had to be redesigned to tell the story of the company’s journey of continuous innovation.

LP/AD took on the challenge, developing a compelling brand story, comms platform and a completely new visual identity that showed a journey from the past into the future.

The colours are a nod to Amdocs’ previous brand and company’s history stretching over three decades (orange) with the gradient transition to magenta symbolizing progress and evolution.